Zee Entertainment Enterprises Limited (Zee) is an integrated media and entertainment company engaged primarily in broadcasting and content development, production and its delivery via satellite. Through it’s network of 30 channels, the Company reaches more than 650 million viewers globally and in 168 countries worldwide.
Story – Bollywood is a global buzz word in the Entertainment industry and as such is immensely popular in Thailand. ZEE hold license rights for thousands of Bollywood films as they screen it globally. They have significant presence in Singapore and wanted to startup in Thailand. Being a public limited company, they had to do all sort of market research before they could think of opening a representative branch. After 6 months of market research and based on several demographic reports, they finally chose to startup in Thailand. Utilizing our Business Outsourcing services, they are now poised to establish the only Thai Bollywood TV channel in the world, providing exclusive Thai dubbed Bollywood movies to meet the ever populare demand of Bollywood in Thailand.
To mention here, earlier, as their representative partner, we helped them to gain considerable market popularity over other competitors by conducting events, on behalf of them. These events were popular television shows under their brand name, which acted as a platform to raise the demand of bollywood and supported their present Thai Bollywood launch to be successful. It was ZEE’s first show in thailand under their brand name, ZEE NITE. More about the startup event can be found in the articles – Thai Indian and Hindu