Building a business requires a lot of work and is never easy, especially when it comes to growth. It involves overseeing business operations, managing personnel & finances, and promoting the services or products that will convert leads into sales. To thrive as a local business in Thailand today, entrepreneurs need to be where consumers are, and that is online. Even if business owners have a concrete establishment, their current customers can only take them so far. Entrepreneurs must have an online presence where new customers can discover their business and what it offers.
Since the internet and technology are integrated into almost everything today, these tasks have become manageable. That is because consumers rely on search engines like Google to help them find everything from restaurant recommendations to B2B software providers. If startup business owners rely on people to find their brand through Google search, Search Engine Optimization (SEO) should be on their priority list.
Search engine optimization is a digital marketing approach that uses targeted keyword research, content creation, link creation, monitoring, and off-page technical analysis. It is a great way to improve a page ranking in popular search engines like Yahoo, Google, and Bing. Utilizing SEO boosts a business’ online presence in a manner that can grant more exposure, increased user traffic, and better-qualified clients. To learn more, here are some reasons why startup businesses must incorporate SEO into their marketing strategy.
SEO Increases Organic Discovery & High-Quality Website Traffic
One of the first objectives entrepreneurs should consider when starting a business in Thailand is to grow their brand visibility and awareness. Since people are now utilizing the internet, entrepreneurs can take advantage of a website, which can help boost their online presence. An effective SEO strategy will help deliver web pages to potential customers through relevant search queries. It makes businesses stand out from their competitors and make it easier for people to find them. Climbing to the first page can almost double a click-through rate and converting that traffic into customers and leads. Moreover, by getting the site on the front page of the search engine, entrepreneurs make their brand highly visible and showcase that they are a trustworthy resource.
SEO Builds Trust & Credibility
One of the goals entrepreneurs should consider when applying SEO to their website campaign strategies is to establish a strong foundation in building their brand’s authority. As the website rank goes higher in search engines and becomes more visible on the internet, it helps increase the brand’s credibility. When a business is on the first page for the targeted keywords, it does not only helps users to associate the brand with those keywords but also instills trust, since companies on the first page are generally perceived to be more credible. However, entrepreneurs must keep in mind that achieving this does not happen overnight. It will require time and effort from their end. They have to create a positive user experience for their customers to help build their reputation over time.
Good SEO Also Means a Better User Experience
To increase the chance of ranking on the first page of the search engine, entrepreneurs must not only focus on gaining more visibility by using keywords or phrases but also making quality websites and promoting positive user experiences for the people who have visited the site. SEO is also about improving the user experience. A website should be easy to navigate and not complicated. By integrating SEO, startup business owners can build a user-friendly website for their clients. With this, entrepreneurs make their sites easily available for search engines as it looks for quality in its website recommendations. If the site loads slowly, has a poor-looking interface, and is not easily navigated, it won’t be picked up by search engines. Keep in mind that a user-friendly website can attract a visitor to stick around on the website longer, decreasing bounce rate and increasing page views.
SEO Is a Long-Term Marketing Strategy
SEO is not a short-term strategy, it is a continuous and ongoing process. An SEO campaign is something that must be changed, tweaked, improved every once in a while to make sure that it keeps up with the ever-changing algorithms of search engines and to accommodate changes within the business. Google alone makes thousands of algorithm changes a year. When a global business service in Thailand or any business falls too far behind, it will surely be tough to come back. Unlike other marketing and advertising efforts, SEO allows every entrepreneur to be more flexible and become responsive to change. Moreover, for entrepreneurs to see the best results of incorporating SEO into their digital marketing campaign, they must be prepared to view this strategy as an investment with a remarkable long-term return by proactively and constantly monitoring significant algorithm changes.
SEO Is a Cost-Effective Marketing Strategy
Startup businesses don’t usually have huge a budget that allows them to waste significant sums of money on marketing campaigns. However, an SEO strategy can be a way for a smaller business to get the same results without spending a fortune on advertising. Optimizing SEO is one of the most cost-effective methods to build a brand. Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query. This means that once entrepreneurs have established a good website where search engines find it reliable of directing their users to, it can continue to attract traffic over time even after they publish it. Once entrepreneurs have invested in SEO, there are no hidden costs to keep attracting traffic to their content. There might be a need to update the page every few months, depending on the nature of the topic, or add to and improve it if their competitors decide to target the same keyword. But when it comes down to its costs, entrepreneurs’ valuable spot in search results is free of charge.
SEO Gives a Competitive Advantage
One of the most prominent benefits of SEO is that it can help every business beats its competition. Businesses or any foreign investments in Thailand will grow once they’ve implemented digital marketing strategies to their overall organizational plan. Even if there are other bigger players and stronger competitors in the industry, startup businesses can still beat them and attract more clients to visit their pages. The key is in optimization. By making a brand more recognizable and building credibility, entrepreneurs secure their position as industry leaders and authority in their field. Integrating all of these will help them take the lead amidst competitors in the market. As entrepreneurs optimize their sites, they’re not just working to improve their site ranks on results pages but are also moving above their competitors. Keep in mind that customers will always bet on the choice that provides them more security and includes less risk, and being on top of the Search Engine Results Page (SERP) shows that others have already trusted the brand.
Search Engine Optimization is truly a rewarding campaign that can provide a great amount of exposure for any startup business. Its opportunities, in terms of awareness and brand equity, are limitless. The digital world has provided every entrepreneur with endless options to explore to achieve overall organizational goals. Search Engine Optimization is one of the strategies that will help businesses ace the competition.
However, as rewarding as it is, SEO is not an easy task. It requires more. Working on SEO will require effort, patience, and hard work. Moreover, a website should be optimized and promoted at all times. It may not give businesses quick results but when done right, it will do wonders for the website and the brand that stretches over time. Entrepreneurs must make sure to take on the challenge and use SEO to their advantage.
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