Integrated Marketing in Thailand

A well thought out Integrated Marketing strategy is essential for the success of any startup business in Thailand, especially when looking for faster growth and higher Return on Investment.

Startup in Thailand provides end-to-end Integrated Marketing services leveraging multiple marketing channels to promote your brand, product, or services through strategic integrated marketing campaigns.

Every startup business needs an effective Marketing Strategy to fuel business growth. An effective marketing strategy allows businesses to reach prospective consumers and turns them into paying customers of the products or services the business provides.

Startup in Thailand provides consulting services for developing an end-to-end marketing strategy for the business.

Market Strategy services include:

  • Target Market Analysis: Identifying market drivers, the market size both in volume and value, customer segments and buying patterns, market restraints, competition, opportunities, challenges, and the economic environment in terms of barriers to entry and regulation.
  • Marketing Mix: An effective marketing strategy combines the 4 Ps of the marketing mix, i.e. putting the right product in the right place, at the right price, at the right time. Choosing the right marketing mix isn’t always easy. The key is to assemble a set of marketing tactics that will drive sales growth and then sustain your business as you build up a loyal customer base.

A thorough Market Research is the foundation of a successful business venture because it provides a wealth of information about prospective customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial investment and resources to the venture.

Startup in Thailand, as a preferred market research provider for several large multinational organizations in Thailand, provides services for market segmentation (identifying specific groups within a market) and product differentiation (create an identity for the product or service that differentiates it from the competition).

Startup in Thailand offers both primary and secondary market research with the help of established quantitative and qualitative methods. These services are provided across an extensive range of industries spread globally.

Market Research services include:

  • Market entry research
  • Economic research
  • Concept testing
  • Industry research
  • Consumer research
  • Brand research

Recommended Read: Market Research is a crucial activity for Thailand Market Entry.

Branding is important for every company because it not only makes a memorable impression on customers but also allows them to know what to expect from the company. The ultimate goal for brand development is to build brand equity in a customer’s mind. The value of that equity is the most valuable asset a company can own. Making smart branding decisions is crucial for a startup since the company will have to live with the decision for a long time.

Startup in Thailand provides services to develop a branding strategy that will help establish the product or service within the market and build a brand that will grow and mature.

Brand development services include:

  • Corporate advertising
  • Customer service (NPS scores)
  • Promotional merchandise
  • Social media promotions
  • Logo design
  • Content marketing (Marketing Collaterals, Product Brochures, Presentations, Press Releases, Blogs, etc.)
  • Graphics & Web design

Demand Generation is a data-driven marketing strategy to drive awareness and interest in a company’s products and/or services. An effective demand generation strategy accounts for every touchpoint in the overall buyer’s journey, all the way from anonymous visitors of the website to delighted customers. The goal of an effective demand generation strategy is to build and nurture key prospects and customer relationships for the long term.

Startup in Thailand provides services to conceptualize and execute end-to-end strategic demand generation programs that can help businesses reach new markets, acquire new customers, promote new product features, build consumer awareness, and re-engage existing customers while ensuring high ROI.

 Demand Generation services include:

  • Email Marketing
  • Multichannel Campaign Management
  • Marketing Automation
  • Customer Relationship Management
  • Lead Generation
  • Webinars
  • Events Management (F2F/ Virtual)

Marketing is all about connecting with your audience in the right place at the right time and through the right channel. Today, that means you need to connect with them where they are already spending time, i.e. either on the internet or on their mobile devices.

To be competitive in the market, every business needs to embrace some aspect of Digital Marketing. Digital marketing has many options and strategies associated with it which allows a business to get creative and experiment with a variety of marketing tactics for a specific budget.

Startup in Thailand provides full-funnel digital marketing services to companies that enable personalized customer experiences across multiple channels like Web, Mobile, Email, Chat, Video, and SMS. These data-driven tactics will help the company to target the right audience, with the right content, at the right time through the right media channel. These strategies can help you build your online and offline reputation, increase and maintain your customer base, and most importantly, increase your profitability.

Digital Marketing services include:

  •  SEO (Search Engine Optimization): We provide SEO services for websites to rank high in search engine results, thereby driving relevant and more importantly free organic traffic to the website. Our outcome-based approach and milestone-based SEO strategies assist your websites to raise organic search radically and contest for better rankings in the competitive markets.
  • Multichannel Campaign Management: Multichannel marketing is important for the simple reason that you must be where your customers are. And they are everywhere. We provide services to implement multi-channel marketing automation solutions and designing customer journeys across digital channels like email, mobile apps, chat, SMS, and social media. We specialize in various multichannel marketing automation platforms like Hubspot, GetResponse, Salesforce Marketing Cloud, IBM Marketing Cloud, Adobe Marketo, and Oracle Eloqua.
  • Search Engine Marketing: We provide search engine marketing strategies like PPC (pay per click), that will help increase the visibility of your company’s website and brand on popular search engines like Google, Yahoo, and Bing. With our managed search engine marketing services, you can reach your most valuable audience at the perfect moment when they’re looking for you.
  • Display Advertisement: We provide top-to-mid funnel display advertising solutions and services that will help increase your brand’s online presence across various media channels like web, mobile, social, video, chat, and OOH. Our expertise lies in targeting the right demographic segment who have shown intent and interest in your space and retargeting them with relevant messaging while they progress through their buyer’s journey.
  • Social Media Marketing: We provide paid social media promotions services on popular social media platforms like Facebook, LinkedIn, Twitter, and Instagram. Our social media marketing services can help increase your brand’s online presence and SOV (Share of Voice) by enabling your brand to reach out to your potential customers who are active on social media platforms. We will help you target your potential audience by their geographical location, gender, age, work, relationship status, and interests as well as by their behavior such as purchasing patterns, device usage, etc.
  • Content Marketing: Content Marketing focused on the creation and promotion of content and digital assets for the purpose of generating brand awareness, traffic growth, or lead generation. We provide content marketing services that will drive superior brand experience across various channels. Our content marketing service offerings include content strategy, content creation, content promotion, content syndication, and content optimization.
  • Multi-Media: Multimedia plays a vital role in the promotion of a business. High-quality multimedia content is also essential for any effective digital marketing campaign. Today’s consumers expect to see what they are going to get, wear, taste, or experience before they do so in person. From photo styling and composition to lighting and digital post-production, multimedia services play a crucial role in making a product or service look appealing especially in the digital platforms. We provide creative multimedia services like:
  • Product Photography
  • Video Production
  • Infographics and Explainer Videos
  • Animation or Motion Graphics