The Role of Social Media in Startup Business



The growing number of people who use Facebook, Instagram, Twitter, and Snapchat, and other social media platforms — and the time spent on them — has garnered interest for many entrepreneurs. Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way for digital advertising. With just a few clicks, entrepreneurs can gain access to vast networks of millions of potential customers within seconds of posting an ad, helping every business startup reduce its costs while reaching out to its target market. With these incredible benefits, marketers must not miss out on their chance of incorporating social media into their sales and marketing strategy since it provides opportunities to boost brand awareness that leads to quality conversion. 

How Do Social Media Shape Startup Businesses?
Social media’s role in business success is critical. Customers get most of the information they need from social media profiles, ads, reviews, or references. And with the use of Google analytics and algorithms, marketing specialists can now use it to send the right message to the right person at the right time. That means social media has provided business owners, especially those who are in the retail industry in Thailand, access to this unprecedented connectivity, exposure, and influence. Moreover, it plays a significant role in how businesses find and communicate with their audience – it transformed that by:

  • Allowing startups to get in front of a targeted group of people virtually

  • Changing the way businesses communicate with their audience

  • Replacing pamphlets (which often end up in the trash) by popping up in the target audience’s feed

The social media wave isn’t ending anytime soon. It’s bound to become bigger in the coming years, and it’s booming like never before. So, if a brand or product is not properly covered in social media, then businesses can hardly expect to get as many customers as they need to profit. 

Real-Time Interaction With Target Market

One of the key advantages of social media for startup businesses is that it enables them to easily engage and interact with their customers. Entrepreneurs should understand that one of the many ways to win their customers’ attention and effectively convey their brand message is to engage in two-way communication. The more they communicate with their audience, the more chances they have of conversion. This is also an effective way to learn more about their customers’ needs and their interests so they can cater to them with ease. Moreover, going through social media platforms for updates that are posted by the customer gives them an idea of what their strengths are and the things they need to improve. This is useful for helping entrepreneurs formulate effective marketing strategies that address their company’s needs while reaching more audiences in real terms and gets itself established without any hassle.

Improve Accessibility to Connect

Social media provides businesses easy access to providing and receiving feedback from their customers. That means entrepreneurs can get an immediate response on new ideas, and products, and if there are inquiries or concerns with what the business offers, clients can let them know about it directly. This also gives customers convenience and an accessible way to express what they feel and gives companies a chance to respond. Using social media platforms, businesses can easily view complaints and assure their customers that their problems will be dealt with. Moreover, the way marketers manage unsatisfied clients who leave negative comments via social media will also show how good they are at customer service.

Increase Visibility

One of the most significant advantages of embracing social media, especially for those entrepreneurs who are planning to open a small business in Thailand, is the fact that a brand or product gets higher chances of being visible online since it expands its range to Google and other search engines where various posts can be found as well. Statistics show that the way customers utilize social media influences their purchasing decisions. With more consumers choosing to make their purchases online, their approach to shopping has drastically changed. This makes it necessary for startup businesses to incorporate social media and adapt to the changes that have affected advertising and sales and marketing in general. Moreover, marketers should pay attention to quality images, content, and visuals if they want their goods and services to sell well. And when they nurture their content with valuable, relevant information and links, they can be sure that their posts and ads will be receiving enough attention. 

Find Potential Customers

Every startup business must know that no matter how good their products or services are if it doesn’t reach the right audience, it simply cannot succeed. That’s why entrepreneurs need social media. One of the many ways entrepreneurs can find out where their customers are spending time on social platforms and what they are doing once they’ve signed in is to utilize free analytics tools available on social media sites. This will help track and dissect their target audience’s social activities or purchasing behavior, which is also a necessary ingredient in shaping a successful marketing plan. And with the right usage of hashtags and keywords, businesses can identify potential customers who are interested in what they are selling. 

But here’s the catch: No matter how many followers entrepreneurs have on their social media platforms, if they are not reaching out to their target audience, it won’t still help their business. Entrepreneurs must remember that they need their clients to engage in their brands – this means they cannot always expect them to reach out first. Sometimes, they have to be the ones to initiate the contact.

A Cost-Effective Campaign Solution

Being cost-effective is crucial to startup businesses since it helps them accomplish a greater return on investment and helps them hold a larger budget for other marketing and business payments. Apart from hiring a skilled and affordable business start-up specialist, one way to achieve such is to embrace digital advertising by utilizing social media. Social media is a cost-effective way to promote a business while strengthening the company’s online presence. It does not require an extensive budget which makes it fair for startup businesses that are competing with well-known brands. Entrepreneurs should know that the majority of the market is usually found on a certain organization like Facebook groups. If they are on social media, they have a free line for all of them. That means they can participate, share their content, and when the time is right, offer their products and services without spending too much. 

Additionally, advertising on social media is much cheaper than advertising on traditional advertising and promotional activities. The costs of maintaining a social media presence are minimal. If entrepreneurs choose to invest in paid advertising, they can spend as much or as little as their budget allows. This insight is incredibly valuable. Effective social media campaigns can help entrepreneurs save money, time, effort and provide them with the measures needed to prove return on marketing investment.

Takeaway: Getting the Most of Social Media

Every business, whether established or startup, has different goals and ways to achieve its success. Social media can help reach those goals. However, many businesses often misunderstood its potential and dilute their effort. Entrepreneurs’ interactions with customers on social media platforms are a reflection of their customer service style. So, they have to get it right. They also shouldn’t waste their time on platforms where their customers or stakeholders are not spending time. Entrepreneurs need to be able to build a strong content base and create a meaningful dialogue on the channels most valuable to them. They must be committed to adding relevant, value-adding content regularly and engaging in a conversation.

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Andy Aditya

As Business Startup Specialist, Andy is often hired as a Virtual Director/Consultant to assist Business Owners in Thailand. For total business information and consulting for doing business in Thailand - Pls check - startupinthailand.com
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