Asia is the largest continent in the world by a considerable margin, and it is rich in natural resources, such as petroleum, forests, fish, water, rice, copper, and silver. Manufacturing in Asia has traditionally been strongest in East and Southeast Asia. With its population of 655 million, about 8.5% of the world’s population, is the world’s largest purchasing power party and always been thriving on a bubbling economy.

The Emerging markets in Asia, like Thailand, provides a huge market potential for business owners and corporates. World Bank Group’s 2020 Ease of doing business report ranked Thailand 21^st out of 190 countries, up to six places from the previous year.

There are opportunities on the horizon, including improving the business regulatory environment, expanding trade through enhanced integration with the global economy, bolstering growth by implementing transformative public investments to crowd-in private capital, stimulate domestic consumption, and improving the quality of public services across the entire country.

No person can ignore the possibilities of business opportunities that exist there.

Read More: Top 10 Reasons on why to start a business in Thailand and Top 10 Business Opportunities in Thailand

But, starting and building a business in Thailand is quite challenging.

The numerous, different languages and cultural differences make it quite difficult for people to do business in Thailand.  So, it is no wonder that Thailand works differently and enjoys a distinctive cultural gap with the rest of the world. The diverse culture of Thailand demands careful consideration and treatment while entering into a business relationship in Thailand.

This e-book – STARTUP – Your Business in Thailand will guide you through the various constraints of doing business in Thailand by understanding the people, their culture, and their way of doing business.