There is no doubt about it. Having a well-thought-out, optimized marketing strategy that includes online, social, and mobile components is now an advantage. Why? Because this is where consumers are searching. Studies have shown that the average consumer will consult various sources before making a purchase – this alone gives entrepreneurs enough reason they need an effective online presence. However, in this era where digital technology and the internet have influenced how people lived and work, it is hard to believe that only a few startup business owners have a website. Entrepreneurs must know that a brand’s online presence can have a great impact on its growth and success.
Merely having a website could put entrepreneurs a step ahead of their competition. It offers a variety of benefits for startup businesses, and most of these can help increase in value exponentially as the years pass, just like the internet itself. So, there is no excuse for not having a website, even if entrepreneurs are only just starting a company in Thailand. Here are the reasons why launching a website is beneficial, especially for startup businesses:
Easy to Create
One of the many reasons why many entrepreneurs don’t have websites is that they think it’s hard to make one. However, entrepreneurs do not need to know computer code or HTML to make an impressive-looking website. There are web design companies that are a “one-stop-shop” that can handle all the technical details for their businesses. Nowadays, there are a lot of customizable website templates available online at a minimum cost or even for free.
Develop an Online Presence
Creating a website can help startup entrepreneurs with their online presence. When entrepreneurs have just begun managing a startup business in the retail industry in Thailand, they need to get as many customers as possible informed about their businesses. They need to let the people know that their company exists, what their brand is all about, what it is called, and how useful it can be for their target market. Having a quality website that speaks for a particular business will help entrepreneurs provide online visibility, as well as establish or enhance brand recognition.
Become an Information Resource
Building a website does not only create an opportunity to improve a business’s online presence but also its reputation. Keep in mind that people do their research before making a purchase. Entrepreneurs can utilize their website, creating a blog section with informative articles that take advantage of their experience. Later on, potential customers doing their research about a particular industry or any investment opportunity in Thailand will be more likely to find the website they have created – and after they read their blog articles, they’ll see how helpful entrepreneurs can be for them. Studies have shown that 61% of consumers reported a blog influenced their decision to make a purchase. Even if those who read these blog posts don’t become customers right away, entrepreneurs have already spread the name of their business without spending a dime on traditional advertising.
Another reason why startup businesses need to build a website is that they can interact with their customers whenever and from wherever. This could be through news updates, live chat, email conversations, or comments on the page. With a website, potential clients can easily access information about the business – what products or services are available for purchase, the prices, the location, and much more. And since a website is on 24/7, it’s easy to post updates and announcements, keeping customers up-to-date on everything. When something is particularly significant and useful to them, it increases the chance for entrepreneurs to be able to upsell them. Moreover, a website is a good platform to promote a business’ social media channels while building a community with the customers. Entrepreneurs can also offer their expert advice and prove their creditability at any given moment.
Improve Business Credibility
There is a common notion in the industry that a reputable and trustworthy business in Thailand has some kind of online presence. Nowadays, potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address. However, entrepreneurs should not be misled into thinking that a company page on Facebook is enough to build their credibility. 84% of consumers believe that having a website makes a business more credible than just a social media page.
Keep in mind that having a website means entrepreneurs have their own domain, which legitimizes a business and improves its credibility. It gives a brand identity and is virtual proof that it exists. Moreover, having a quality, user-friendly website provides customers with convenience in using the services, as they will assume they can expect the same positive experience in all areas of your business.
Improves Customer Service
Another advantage when entrepreneurs have their website is that it will help them improve their customer service. Having an actual store with staff members may have its benefits but entrepreneurs can’t manage and oversee the business 24/7. For instance, staff or entrepreneurs get calls from customers asking simple questions about the business’s location and hours of operation. If they miss the call, customers are left unhappy. However, a website can help customers find useful information without needing to call, which ultimately provides an all-around better user experience. Moreover, being available to the needs of the clients at any given time provides added convenience, giving them access to products and information whenever they need it.
It Cuts Costs
Apart from providing customers with convenience in terms of information, a website also provides clients with around-the-clock availability in terms of access to products, information, etc. This type of service generates more profits than that of a traditional storefront. Entrepreneurs can use their website to sell goods and services directly to their consumers, in some cases removing the need to involve large operating costs such as staff wages, rent, utilities to name just a few. If a business lends itself to online sales, entrepreneurs can create a virtual store as an alternative or complement to a storefront or office location. Eliminating these overheads will also allow entrepreneurs to lower their prices, giving their business a real competitive edge.
- Do some research. Look critically at websites of reputable companies or competitors. If they have a similar niche, then take note of the best ideas. Adapt and apply it to the website.
- If entrepreneurs are thinking of updating or revamping an existing website, conduct a brief focus group or survey of users.
- Seek professional help to know how to improve the website’s functionality.
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Taking Advantage of Business Websites
If entrepreneurs want to take their business to another level, they have to be prepared to invest in ways they know what’s best for their business. Seeking professional help from experienced startup specialists and creating a quality website can help them step up their A-game and thrive in this competitive industry. Keep in mind that a website is not an expense and a waste of time – it’s an investment. And for it to pay out, entrepreneurs must make sure that their website is professionally designed, fully functioning fast download speed, and packed with great content. Entrepreneurs can expect a return on investment within a given time.
For entrepreneurs who are thinking of creating a website or revamping their company’s existing website, they must do their homework and do the due diligence involved in making the effort worthwhile.