Market Research Questionnaire

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CLIENT SCOPE ASSESSMENT FORM FOR MARKET RESEARCH

Expanding into Thailand offers significant opportunities for foreign companies across diverse industries. However, the unique characteristics of the Thai market necessitate a localized approach. Businesses must adapt to Thailand’s preference for strong, local brand presence and direct client support to succeed.

Startup in Thailand is a premier brand under the Aditya Group Thailand, operational since 2002. We specialize in providing comprehensive business solutions for international entrepreneurs, focusing on seamless integration into the Thai market. With over two decades of experience, we have successfully supported numerous businesses across various industries, helping them leverage the abundant business opportunities available in Thailand. Learn more about the company here

Thank you for your interest in exploring Thailand Market Entry and contacting us as a partner to assist you in this regard. To help us better understand your company’s vision and plan ahead, please take a few moments to complete the following questionnaire :

FAQs

Market Research Questionnaire

Notify

CONTACT & PROJECT COORDINATION

Company Name (if already registered):

Country of Origin

Year of Establishment

Phone/Mobile

Website / LinkedIn (if any):

Preferred Communication Mode:

Zoom

Phone

Please send us any supporting files (deck, brochure, past research, concept note)

Choose File

Additional comments, concerns, or custom expectations

MARKET RESEARCH

1. Business Overview

Please describe your business or startup idea in detail

What is your primary product or service offering?

What is your main objective behind conducting market research in Thailand?

2. Industry and Market Context

What industry or sector does your business fall under?

Do you have a list of direct or indirect competitors in Thailand or globally?

Yes

If yes, please share

Have you conducted any prior market studies, surveys, or internal research?

Yes

If yes, please share the findings (if available)

3. Objective & Purpose of Market Research

What is the primary objective of this market research?

Market Entry Assessment

Consumer Behavior Study

Competitor Intelligence

Product/Service Validation

Pricing or Positioning Strategy

Location Feasibility

Industry Trend Analysis

Other

Please Specify

What questions are you hoping this research will help you answer?

Who is the intended audience for the final report (e.g., internal board, investor, partner, licensing authority)?

4. Target Market & Scope

Please describe the target audience or market you want to research:

Are you looking to focus the research in any specific geographic region(s) of Thailand?

Bangkok

Chiang Mai

Phuket

Pattaya

Eastern Seaboard / EEC

Nationwide

Please specify cities or provinces if known

What languages should the research be conducted in?

Thai

English

Others

Other Language

5. Depth of Research Required or Research Methodology Preferences

What type(s) of research are you seeking?

Quantitative Research (Statistical, surveys, measurable data)

Qualitative Research (In-depth interviews, focus groups, behaviors, opinions)

Both

What kind of data do you expect us to collect?

Primary data (custom research – interviews, surveys, focus groups)

Secondary data (industry reports, desk research, government databases)

Both

If quantitative

Estimated number of respondents

Sampling method preferred (if any)

Random Sampling

Stratified Sampling

Convenience Sampling

Snowball Sampling

Open to your recommendation

Channels for data collection

Online Survey

Face-to-face Survey

Phone Interviews

Others

Other Channels

If qualitative

Number of in-depth interviews desired (IDIs)

Profile of interviewees (e.g., customers, experts, competitors)

Any known contacts you would like us to include/interview?

Yes (please provide)

Please Provide Contact

Would you require

Focus Group Discussions

Observational Research

Competitor Store Visits or Mystery Shopping

Stakeholder or Industry Expert Interviews

6. Secondary Research Expectations

What are the key data points or industry metrics you are seeking?

Are you targeting a specific competitor or benchmarking against certain players?

Yes

Are you interested in customer personas or segmentation models?

Yes

Not sure

7. Output Requirements

Preferred format of the report

PowerPoint Presentation

Detailed Word/PDF Report

Excel Data Sheets

Dashboard / Visual Charts

All of the above

Key decisions you hope to make based on this research

8. Industry and Competitor Focus

What industry or niche segment should we focus on?

Who do you consider your main competitors in Thailand?

Are you looking for benchmarking against competitors?

Yes

If yes, please describe what metrics or features you'd like compared (e.g., pricing, customer perception, market share, digital presence, etc.)

9. Data Use and Output Preferences

How do you plan to use the research findings?

Business plan or investor pitch

Product/service design

Marketing strategy

Internal strategic decision-making

Franchise/licensee onboarding

Others

Other research findings

What format do you prefer the research findings to be delivered in?

PowerPoint Summary

Detailed PDF Report

Raw Data in Excel/CSV

Dashboard or Visualization Tools

Any special reporting style or format?

10. Budget and Timeframe

Do you have a budget range allocated for this research?

300

What is your preferred timeline to complete the research?

<1 month

1–2 months

2–3 months

Flexible

Please mention any key deadlines (e.g., investor meetings, board review, regulatory filing)

11. Supporting Information

Do you have any existing materials or references we should review?

Accounting & Bookkeeping

Monthly Financial Reporting

Tax advisory services

Bank account setup in Thailand

Please attach or provide links where possible

Any additional expectations or specific instructions?

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StartUp In Thailand

75/47 Ocean Tower II, 23rd Floor, Soi Sukhumvit 19 (Wattana), Sukhumvit Road, Klongtoey-Nua, Wattana, Bangkok - 10110, Thailand

+66 2 665 7305 – 8

contact@adityagroupthailand.com

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adityagroupthailand.com

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