The investment in social media is on the rise. As more and more businesses realize its true potential, the number of them spending money on it grows. It gives you the opportunity to reach out, build a rapport with customers, build a brand, and market yourself.
Of course, as a business owner, you are going to want to prove that this investment is actually paying off. The results are difficult to track for many, so doing so might seem harder than it should be. With the right tools and approach, however, it is possible. You can keep track of your movements and you can stay on top of your ROI to make sure that your investments are actually pulling through for you.
So, let’s take a look at some of the main ways that you can approach tracking your return on investment for social media marketing.
A lot of the people who wonder if you can really measure ROI for social media marketing are not considering one powerful tool: Google. Google is more than a search engine and it has become one of the most trusted tools for businesses. You can use it to track web traffic and what people have been saying about your business or your marketing campaign. Seeing the information for yourself will help you to understand how much your marketing has done for you.
With advanced traffic analysis, Google can show you exactly which social media networks are getting you traffic. You can also track your keywords that are working, global traffic analysis to see which countries like using the site and much more. Check out Google Analytics for more information.
 Do the Math
Looking into the information yourself is not difficult, either, though it may be time-consuming. As you start investing in social media, keep track of how much money you are using and gaining. Look into traffic numbers, what people are saying, what the conversations are about, and how your business has improved, or, in some cases, has worsened. Using all of the information available to you will give you a clearer idea of how effective your social media marketing has been for you. Just keep in mind that there are other facts that change your business’s image, profits, and popularity, so what you see may not always be a direct result of your marketing.
 Use Analytics Tools
If you can afford it, and if you want to spend a bit more for specific information and greater help, you can purchase some of the specialist social media analytics tools available. These will give you the detailed information that you need to measure your ROI accurately. If you do choose to do this, make sure that you pick something reliable and effective. You want the information to be on point if it is going to help you at all. However, these normally come with a reasonable monthly fee, as they provide extremely detailed reports for most social media platforms.
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