Tips for Creating Effective Marketing Strategy



Every business in Thailand, regardless of the type and size, is interested in increasing marketing effectiveness. However, establishing a campaign strategy in this millennial age that will launch every business to the next level involves more than just running some ads and unsolicited calling a list of possible clients – it is a process that requires research to discover who the target market is, what motivates customers’ purchase, and how the company fits in the marketplace. The data gathered drives sales and marketing strategy, and with the right execution of the plan, growth and profitability in the business are predictable.

A lead-nurturing marketing strategy will help entrepreneurs guide their marketing campaign and convert leads to potential clients while reducing the risks of high customer acquisition costs. That means whether entrepreneurs are expanding or starting a company in Thailand, by implementing sales and marketing strategy correctly, they will be able to successfully grow their online presence, and most importantly, foster more conversions and purchases.

However, no matter how feasible the plan is, achieving an effective campaign still requires expertise, effort, and consistency. If these three don’t exist in a company, then an entrepreneur must seek help from business startup specialists in Thailand that could develop and implement an effective marketing strategy. So, whether business people develop strategies internally or externally, these tips will help them ensure that it is both effective and efficient:

Determine the Target Market

One of the most crucial factors in strategic business planning is to know who the target audience is. A marketer should adhere to this basic principle to form a strategy. After determining the potential customers, marketers should list down their expectations. Asking the right questions is the key to understanding consumers’ behavior in the marketplace. Know and understand what customers want and need. By researching and gathering the data, entrepreneurs will have a clear idea of their clients’ preferences, their buying process, how the business is perceived, and the benefits customers receive from engaging with the brand. With this gathered information, it can dramatically reduce the risks and lead to a much better marketing campaign.

Develop and Document the Plan

To achieve an effective marketing campaign, marketers should constantly revisit or reevaluate the techniques or strategies while having a clearly outlined plan in place based on the surveys or conditions that were established. Regular monitoring of the plan can help reduce the risk of any miscommunications and misunderstandings with the sellers or staff. Moreover, entrepreneurs or marketers should also share the outlined plan with the team so their employees will know their roles and what they’re expected to bring to the table. This may seem a simple task, but it will certainly save the team from wasting time and money.

Make It Personal

Marketing is all about personalization. To acquire and retain loyal clients and keep them engaged, personalized one-to-one marketing is a requirement. Today, millennials, in particular, despite massive shifts and advances in technology, people are still looking for that emotional connection to a brand, which can result in brand loyalty. When they feel that attachment, these customers will then later help advertise the brand through word-of-mouth referrals and online reviews. Marketers or entrepreneurs should invest in personalizing their brand since it counts a great deal in marketing and communication.

Assess Current Resources

Having an impressive marketing strategy is useless when marketers don’t have the right resources to successfully execute the plan. Always consider what talents are already on board. Is the small business plan possible and practical? What level of training and knowledge does the team need? Does the marketing staff understand foreign investment in Thailand and the services the brand or business offers? When the business doesn’t have these crucial factors, then the strategies are incompetent or simply not attainable because they are not based on reality.

Select the Right Communication Channels

Determining the right medium to connect with the target audience should be part of the marketing and small business plan. Fortunately, marketers now have a wide range of communication channels to choose from. Again, entrepreneurs must determine their target market and select the tools that they most likely to engage with. For instance, if the potential customers have embraced social media, then utilize social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. But there’s a caveat, marketers should select the right communication tools that will accommodate customers’ needs not simply because they are trendy.

Bring in New Ideas

Marketing is an intricate field that involves a variety of strategies to establish a brand presence, engage potential clients, and earn more sales as a result. Every entrepreneur should know that he or she needs a team of marketers who can help the business grow as it leverages its collective resources. Keep in mind that the team should be the brand’s biggest champions and advocates. To successfully develop an effective strategy, entrepreneurs should not hesitate to ask any suggestions from sales or product managers, or even from a business consultant in Thailand.

Utilize Technology

Technological advances enable businesses to work more efficiently in different ways. Whether that means collaborating with remote employees using a video-conferencing platform or messaging clients to request an online review, technology allows businesses to effectively reach their goals. However, it can also be difficult to keep up with the latest technologies, especially if entrepreneurs are not a natural tech-head. That is why they should choose the right technology or ask an experienced startup specialist that could help with their business’ daily operations.

Start Collaborating With Influencers

The favorable side about collaborating with influencers is that the audience is already there. All entrepreneurs or marketers need to do is to build a good partnership where both parties are collaborating in providing their audience with entertaining and informative content. Content-wise, most influencers are impressive content creators. They value authenticity and creativity. Influencers have a creative way to promote a brand while making sure that the content doesn’t look too promotional. They make contents that can provide meaning or benefit to their audiences through tutorials, product reviews, or something that mentions a brand.

Influencers can also help businesses when it comes to driving traffic, boosting clients’ engagements, and increasing sales. While many influencers allow entrepreneurs to tap into millions of followers, there are also smaller ones that can help entrepreneurs drive more valuable engagement.

In Summary
There are a lot of powerful reasons why entrepreneurs should create an effective marketing strategy. To have a renowned brand identity and recognition, every business-minded person should have a clear road map on how to organize it, which involves a strong marketing strategy that covers all the important steps in achieving the main objectives of the business.

A marketing strategy affects the way entrepreneurs run the entire business. Creating a simple sales and marketing plan is something entrepreneurs, especially those who are starting a company in Thailand, should have to guide their efforts and keep them focused on their business goals. Again, an impressive and competent campaign starts with a considered, well-informed, marketing plan. A good strategy helps entrepreneurs define their business’ vision and mission, goals and lay out the steps they need to achieve quality ROI. Also, when every single action of the business is planned, entrepreneurs have a better understanding of where their business is and where it needs to be.

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Andy Aditya

As Business Startup Specialist, Andy is often hired as a Virtual Director/Consultant to assist Business Owners in Thailand. For total business information and consulting for doing business in Thailand - Pls check - startupinthailand.com
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