With the spread of the Coronavirus outbreak, economies all around the world has rendered a major blow. Air travel is hit hard, sports leagues and big events are cancelled, countries are putting up travel restrictions to keep the virus outside their borders and public health officials and hospitals are still bracing for the worst. In these times of crisis, it is hard to stay calm and be optimistic. It has hit small and large businesses equally bad. By taking a few proactive steps, one can put their business in a more secured position to stay strong and recover faster once the crisis subsides. Listed below are a few key strategies and insights that can help businesses recover during the Covid-19 crisis.
Improve Your Website
The current pandemic has given one and all the opportunity to pause and do the necessary changes that are required in a business. Improving a website and its content is a thing that is often overlooked during normal business operations. Since this pandemic has put one and all back indoors, it is the time when one can use the website to boost business.
Automation & Content Creation
Marketing automation is one of the four most popular methods for creating personalized customer experiences. Even something simple, like a chatbot in one’s website, improves business efficiencies help the customer relate to one’s business more than the others. During the pandemic, everyone has been restricted indoors. This has created a whole new avenue for online browsing and buying. It is also the time to redo a few marketing collaterals thereby freshening the brand. 80% of search engine users focus on organic results; which are created by content creation.
New Sales Channels
As the pandemic increased, it pushed more and more known ways of life out of order. But the demand of certain things did not go down. Retail therapy turned out to be a savior for most of the people. E-commerce saw a huge boom.
Plan for Long Term
Enduring a pandemic is not something anyone had planned for. There have been numerous ways that had to be mended. Most of the businesses have had to amend for the short term to reap gains in the long run. Some businesses have had to plan for short term slowdowns for long term investments. For big prospects in the pipeline, it is beneficial to invest in more energy into lead management and nurturing long term opportunities.
Post-coronavirus economic recovery might be faster than we expect. If one cuts back too far today, one might not be positioned to capitalize on the post-crisis recovery. Everyone needs to take precautions to stay healthy and reduce the spread of the virus. But companies should put some good foundations now to be positioned for bigger success later.
Care of Employees
Consumers are sure to remember how a company responded to this crisis. The reputational damage to those that mistreat their people will be significant and long-lasting. A company’s will to support the team – whether by protecting jobs or cutting down on unnecessary expenses to support employee salaries will put it up on the ladder. It will also repay you in the form of a reputational boost and increased staff and customer loyalty.
The current pandemic has brought one to the situation that value of a product is given more focus. With salaries being cut and businesses taking a hit in sales, most of the people are watching what they buy. Only products or services of value are bought now.
Social media presence and post are the most relevant and engaging content nowadays. Industry news and views, tips and tricks, discussion starters, sales and discounts, and job openings are just some of the options one should consider for building presence in the social media. E-books or running a free webinar adds value to one’s brand.
Earlier if one had an offline business, it is time for one to think about migrating one’s business online. This pandemic has shifted everything to people’s screens. From education to shopping, everyone must do that online. For retailers, this is a form of expanding an e-commerce arm. For gyms or fitness instructors, starting online classes helped in keeping the business running. Whatever is the business, stepping up one’s digital marketing efforts is of paramount importance. Moving operations online where possible helps to keep the cash flow coming in, without putting people at risk by physically reopening too soon.
Be mindful in how you communicate
Times have changed, and your communications need to change with them. The most vital communication watchwords are intentional and adaptable. Thinking about how a message will be received before it is put out is of utmost importance. Communications must not be endlessly bleak, but also must not make light of the crisis. Being transparent, offering hope and positivity without shying away from the current reality, and being prepared to respond to the rapidly changing situation is of utmost importance.
Unethical behavior in the face of a crisis including stockpiling and price gouging are acts that effect businesses adversely for the long run. Sticking to ethical behavior even when businesses are hit by this pandemic offer customer relations that make businesses reap profits in the long run.
These are challenging times, and many businesses will suffer as a result. But there are ways to minimize long-term impact and even keep growing the business. Taking care of people, increasing the value offered, thinking creatively about moving operations online, communicating intentionally, and not capitalizing on disaster are a few steps that go a long way. With these principles in mind, one can survive and thrive in the post-COVID world that all around the world businesses are entering.
Thailand has been one of the first few countries to emerge from the Coronavirus pandemic. Business with offices in the Asia region are sure to reap benefits from Thailand’s practice of true business and corona safe ways. All startup consulting firms and marketing consultants in Thailand are privy to the ways the business practices that are changing around the world. It is of utmost importance to find out ways to emerge from this pandemic victorious. Startup consulting services offer the right insight to such situations and help businesses plan ahead. Social media interactions, short term staggered growth and returns for long term benefits and employee welfare are just a few points that consultants take care of. These help businesses create a cushion from the economic impact of the pandemic and plan ahead for a better future.
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